| Study Location | Kyiv |
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| Academic Field | D5 Marketing |
| Type | Undergraduate, Full time (on-line study is available) |
| Nominal Duration | 4 years (240 ECTS) |
| Study Language | English |
| Awards | Bachelor of Marketing |
| Entry qualification | The certificate of Completed Secondary Education is required. Compulsory entrance exam. The entry qualification documents are accepted in English (except for documents issued in Ukraine upon completion of studies at local educational institutions) . In most cases you can request a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original & legalized (according to the international agreements) entry qualification documents along with you when you finally enter the university. |
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| Territory requirements | General entry requirement - Student visa. Citizens of the Russia, Iran, Belarus and North Korea who do not hold a permanent residence permit in Ukraine may be admitted for studies only with an individual authorization from the Ministry of Education and Science of Ukraine. |
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| Language Requirements | English (B1/B2) |
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Entrance Exam Description
During the selection process we examine the competency of the applicant in two ways:
The faculty decides about the eligibility of the applicant by examining the documents of previous studies (degree, subject, results). This is followed by an entrance exams that evaluate the level of study-language and basic subjects depends on speciality.
The exams can be conducted online. In order to validate the entrant’s person, exams taken remotely are recorded on video, as is the person verification process. The recording is archived for at least five years on University’s grounds and the link to that recording is available in the united base of Ministry of Education of Ukraine.
Program Structure
Year 1 – Marketing Foundations & Business Basics
Principles of Marketing, Microeconomics & Macroeconomics, Business Mathematics & Statistics, Introduction to Management & Organizational Theory, Information Technologies for Marketing, Foreign / Ukrainian Language.
In your first year, you’ll build a strong foundation in business, marketing principles, and analytical skills, while exploring how companies interact with their customers.
Year 2 – Core Marketing Skills
Consumer Behavior, Marketing Research, Marketing Communications & Advertising, Digital Marketing & Social Media, E-commerce & Online Sales, Business Law.
The second year focuses on understanding consumers, designing marketing campaigns, and using digital tools to reach audiences effectively.
Year 3 – Advanced Marketing & Strategy
Brand Management, Strategic Marketing, Marketing Analytics & Metrics, Content Marketing & Copywriting, CRM Systems & Customer Engagement. Elective courses (e.g., International Marketing, Event Marketing).
This year is all about strategy and analytics — learning how to manage brands, measure campaign success, and plan marketing initiatives.
Year 4 – Practice, Specialization & Final Project
Marketing Strategy & Planning, Marketing Automation, Integrated Digital Campaigns, Pre-diploma Internship / Practical Training, Bachelor’s Thesis in Marketing, Advanced Electives (e.g., SEO, Mobile Marketing, Data-driven Marketing).
In your final year, you put everything into practice: managing real campaigns, analyzing data, completing an internship, and preparing your thesis — ready to become a professional marketing specialist.
Overview
The program teaches students how to understand markets, communicate with consumers, and build brands. You’ll learn both classic and digital marketing tools — from market research and pricing strategy to social media, CRM, and SEO. Through a mix of theory and practice, you develop strategic thinking, creative skills, and analytical abilities to drive business growth.
Career Opportunities
Graduates can work as marketing managers, brand strategists, market analysts, digital marketers, or customer engagement specialists.