| Study Location | Lviv |
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| Academic Field | D5 Marketing |
| Type | Undergraduate, Full time (on-line study is available) |
| Nominal Duration | 4 years (240 ECTS) |
| Study Language | English |
| Awards | Bachelor of Marketing |
| Entry qualification | The certificate of Completed Secondary Education is required. Compulsory entrance exam. The entry qualification documents are accepted in English (except for documents issued in Ukraine upon completion of studies at local educational institutions) . In most cases you can request a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original & legalized (according to the international agreements) entry qualification documents along with you when you finally enter the university. |
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| Territory requirements | General entry requirement - Student visa. Citizens of the Russia, Iran, Belarus and North Korea who do not hold a permanent residence permit in Ukraine may be admitted for studies only with an individual authorization from the Ministry of Education and Science of Ukraine. |
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| Language Requirements | English (B1/B2) |
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Entrance Exam Description
During the selection process we examine the competency of the applicant in two ways:
The faculty decides about the eligibility of the applicant by examining the documents of previous studies (degree, subject, results). This is followed by an entrance exams that evaluate the level of study-language and basic Physics and Mathematics.
The exams can be conducted online. In order to validate the entrant’s person, exams taken remotely are recorded on video, as is the person verification process. The recording is archived for at least five years on University’s grounds and the link to that recording is available in the united base of Ministry of Education of Ukraine.
Program Structure
Year 1 – Foundations (Basics of business & economics)
Mathematics for Economists I & II; Microeconomics; Macroeconomics; Informatics (IT for economists); Foreign Language for Professional Purposes I & II; Ukrainian Language (professional purposes) (international cohorts typically study Ukrainian as a foreign language alongside core subjects); History of the State and Culture of Ukraine; Philosophy; Introduction to the Major “Marketing” (+ course project); Statistics; Economic-mathematical methods & models; Principles of Marketing; Management; International Economics.
Year 2 – Core Marketing & Analytics
Accounting; Enterprise Economics; Marketing Research (methods & data); Consumer Behavior; Industrial Marketing; Information Systems & Technologies in Marketing; Logistics (fundamentals); Occupational Safety; Finance, Money & Credit.
Year 3 – Functional Policies & International Focus
Product (Merchandising/Commodity Studies) & Quality basics; Pricing Policy; Communication Policy; Distribution Policy (channels & sales); Services Marketing; International Marketing; Start of specialization electives (choose a block, see below).
Year 4 – Specialization, Practice & Thesis
Deep electives within the chosen block (examples below); Controlling/Marketing Audit / Risk Management (as offered within blocks); Pre-defense practice (internship aligned with Bachelor’s thesis); Bachelor’s Qualification Work (thesis) & public defense.
Overview
Object of study: marketing activity as a form of interaction between market actors to satisfy their economic and social interests. The goal of the study: to prepare bachelors of marketing who possess modern economic thinking and relevant competencies necessary for conducting effective marketing activities. Theoretical content of the subject area: the essence of marketing as a modern concept of business management; conceptual and categorical apparatus, principles, functions, concepts of marketing and their historical prerequisites; specifics of the activities of market entities in various areas and in different types of markets; content of marketing activities, development of marketing strategies and formation of management decisions in the field of marketing. Methods, techniques and technologies: general scientific and special methods, professional techniques and technologies necessary to ensure effective marketing activities. Tools and equipment: modern universal and specialized information systems and software products necessary for making and implementing marketing management decisions. The educational and professional program is based on well-known provisions and results of modern scientific research on marketing and focuses on relevant specializations within which a further professional career is possible: marketer, public relations specialist, marketing manager in companies of various types and fields of activity, teacher at a higher education institution. The educational and professional program represents specialized education and professional training of bachelors in five relevant applied vectors: Marketing, Services Marketing, Marketing in the field of trade, Internet marketing, Marketing logistics. Keywords: marketing, marketing activities, marketing management, innovation, internet marketing.
Career Opportunities
Jobs in the field of marketing: marketing specialist, advertising and public relations specialist, information manager (manager), research and development manager (manager), advertising manager (manager), education specialists.
Access to further studies: Obtaining the second (master's) level.