| Study Location | Kyiv |
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| Academic Field | D5 (Marketing) |
| Type | Undergraduate, Full time (on-line study is available) |
| Nominal Duration | 4 years (240 ECTS) |
| Study Language | Ukrainian |
| Awards | Bachelor of Marketing |
| Entry qualification | The certificate of Completed Secondary Education is required. Compulsory entrance exam. The entry qualification documents are accepted in English (except for documents issued in Ukraine upon completion of studies at local educational institutions) . In most cases you can request a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original & legalized (according to the international agreements) entry qualification documents along with you when you finally enter the university. |
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| Territory requirements | General entry requirement - Student visa. Citizens of the Russia, Iran, Belarus and North Korea who do not hold a permanent residence permit in Ukraine may be admitted for studies only with an individual authorization from the Ministry of Education and Science of Ukraine. |
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| Language Requirements | Ukrainian (A2/B1) |
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Entrance Exam Description
The tests are expected to ensure entrant’s base level in language and certain disciplines is up to national standards.
Exams are taken online. I order to validate the entrant’s person, exams taken remotely are recorded on video, as is the person verification process. The recording is archived for at least five years on Academy’s grounds and the link to that recording is available in the united base of Ministry of Education of Ukraine.
Program Structure
Year 1 — University & economics foundations + entry to marketing
- Academic core: Academic Studies, History & Culture of Ukraine, Foreign Language, Modern Ukrainian, Higher Mathematics, Philosophy, Political Economy, Physical Education, Statistics, Law, Academic Writing, Microeconomics, Information Systems & Technologies, Macroeconomics, Probability & Statistics, International Economics, Advertisement.
- First marketing/business courses: Introduction to “Marketing”, Economics of Enterprise, Fundamentals of Management, Marketing .
Year 2 — Finance, accounting, logistics & research tools
- Finance, Money & Credit; Accounting & Audit; Logistics; Finance of Enterprise; Infrastructure of the Goods Market; Occupational Safety; Marketing Research (with coursework).
Year 3 — Core marketing domains
- Services Marketing; Product (Assortment) Policy; Pricing; Industrial (B2B) Marketing; Consumer Behavior; International Marketing; Marketing Communications.
- Business Foreign Language develops professional communication.
Year 4 — Practice, electives & attestation
- Practices: Educational practice → Educational-industrial practice → Industrial practice → Attestation/Final assessment.
Electives: Pricing/Cost Management, Labour Economics & HR, Regional Economics/Business Management, Merchandising/Standardisation & Certification, Entrepreneurship/Business Planning, etc. (students choose from the catalog).
Overview
Program is oriented towards training effective and creative specialists in marketing solutions, image and competitiveness of any form of organization in accordance with national economics.
Career Opportunities
Positions you to step straight into the industry:
-Distributor;
-Sales Agent;
-Supervisor;
-Product Manager;
-Imagemaker;
-Brand Manager;
-Hotel Manager.