| Study Location | Kyiv |
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| Academic Field | D5 Marketing |
| Type | Postgraduate, Full time (on-line study is available) |
| Nominal Duration | 1,5 years (90 ECTS) |
| Study Language | English |
| Awards | Master of Marketing |
| Entry qualification | The Bachelor's degree diploma is required. Compulsory entrance exam. The entry qualification documents are accepted in English (except for documents issued in Ukraine upon completion of studies at local educational institutions) . In most cases you can request a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original & legalized (according to the international agreements) entry qualification documents along with you when you finally enter the university. |
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| Territory requirements | General entry requirement - Student visa. Citizens of the Russia, Iran, Belarus and North Korea who do not hold a permanent residence permit in Ukraine may be admitted for studies only with an individual authorization from the Ministry of Education and Science of Ukraine. |
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| Language Requirements | English (B1/B2) |
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Entrance Exam Description
During the selection process we examine the competency of the applicant in two ways:
The faculty decides about the eligibility of the applicant by examining the documents of previous studies (degree, subject, results). This is followed by an entrance exams that evaluate the level of study-language and basic subjects depends on speciality.
The exams can be conducted online. In order to validate the entrant’s person, exams taken remotely are recorded on video, as is the person verification process. The recording is archived for at least five years on Uiversity’s grounds and the link to that recording is available in the united base of Ministry of Education of Ukraine.
Program Structure
Semester 1 – Foundations of International Marketing
- Principles of Marketing – introduction to marketing theory, concepts, and strategies.
- International Business and Trade – understanding global markets, trade, and business operations.
- Consumer Behavior and Market Research – analyzing customer needs and market trends.
- Research Methods & Academic Writing – tools for analysis, reporting, and thesis preparation.
- Elective 1 – options such as Digital Marketing, Branding, or Cross-Cultural Communication.
This semester gives a solid foundation in marketing theory, research, and international business basics.
Semester 2 – Advanced Marketing and Practical Skills
- International Marketing Strategy – planning and implementing marketing strategies in global markets.
- Digital Marketing and Social Media – using modern tools for global campaigns.
- Brand Management and Product Development – managing brands, product launches, and market positioning.
- Marketing Analytics – analyzing market data to make informed business decisions.
- Elective 2 – options such as Export Marketing, E-commerce, or Consumer Psychology.
Students apply theory to real-world marketing challenges, develop strategies, and use digital tools to reach international customers.
Semester 3 – Capstone and Master Thesis
- Marketing Project / Simulation – hands-on project simulating international marketing campaigns.
- Strategic Marketing and Global Trends – exploring innovations, emerging markets, and global marketing strategies.
- Leadership and Marketing Management – developing management and leadership skills for marketing teams.
- Master Thesis / Applied Research Project – research or practical project demonstrating mastery in international marketing.
This semester integrates learning, letting students apply their skills in real projects and complete their thesis.
Overview
The program trains students to understand and manage marketing on a global scale — from analyzing foreign markets and consumer behaviour abroad to developing strategies to enter new international markets.
The program combines marketing knowledge, international business context, and modern digital tools, preparing you to work in multicultural and global business environments. Students learn how to adapt products or services for foreign markets, build an international brand image, conduct market research across borders, and plan export or expansion strategies.
Career Opportunities
Graduates can work as marketing managers, brand managers, or international business coordinators, leading marketing strategies and campaigns for companies operating locally or globally. They can also become market researchers or marketing analysts, studying consumer behavior and global trends to help businesses make informed decisions.
Other opportunities include digital marketing specialists, social media managers, product managers, or key account managers, where graduates manage campaigns, product launches, and relationships with international clients or distribution channels. They can also work as marketing or business consultants, advising companies on brand strategy, market entry, and global marketing challenges.
Graduates find roles in multinational companies, export-import businesses, digital marketing agencies, consulting firms, and international organizations, both in Ukraine and abroad. The program equips students with skills in global market analysis, brand management, cross-cultural communication, and digital marketing, making them ready for diverse careers in the international marketing field.